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The Mall at World Trade Center Abu Dhabi launches Surf Café, The Sugar Factory and Pancake House – 3 Spectacular Dining Destinations make Abu Dhabi debut

The Mall at World Trade Center (The Mall at WTCAD) is expanding its F&B offering yet again, with the exciting Abu Dhabi debut of popular international brands, Sugar Factory and Pancake House, while also bringing the trendy Surf Café from Dubai, which have all now opened.

The Surf Café, seen as a cult-food spot in Dubai, has opened its doors on the ground floor of The Mall at WTCAD. Known as a place to feast your eyes as well as your appetite, The Surf Café often confused with the name as a Café, but is in fact a trendy, casual dining restaurant with a five-star touch. With its first brand in Abu Dhabi, its menu boasts a wide range of traditional Japanese dishes, healthy, vegan and gluten-free breakfast options including poke bowls, acai, seafood and salads, alongside a selection of cold-pressed juices, specialty coffee and desserts.

Craving something sweet? Sugar Factory is just the place! Having opened in Abu Dhabi for the first time, Sugar Factory is known world over for its celebrity- endorsed Couture Pops, Great Breakfasts and an all-day dining menu. With several locations now operating around UAE, this American Brasserie has taken the hospitality industry by storm with an award-winning combination of upscale “sweets, treats &eats”. Sugar Factory’s loyal celebrity following has received widespread media attention and this brand has evolved as the coolest hangout spot in UAE and the perfect place for parties!

Bringing another American favourite to the capital, Pancake House has made its debut in Abu Dhabi later with its biggest store yet. Experience all-day dining with classic food like fried chicken, tacos, and spaghetti. Pancake House's warm, homey interiors take you on a nostalgic-drive down memory lane, making it the perfect place to take a break and enjoy a great meal! Beyond breakfast and pancakes, it is an all-day diner, providing families with satisfying meals founded on time-tested, honest, home-cooked recipes – morning, noon, evening and any time in-between. Pancake House lovingly caters a wide range of comfort food for the loyal Filipino customers, emerging as a must-go shack.

Commenting, Yasser Al Marzouqi, General Manager of The Mall at WTCAD Abu Dhabi, said: The Mall at WTCAD is proud to have such an exciting dining portfolio and we look forward to welcoming more unique F&B concepts to The Mall at WTCAD throughout the year. Each brand has been carefully chosen to add another dimension to our collection, appealingly to residents and tourists alike. As an evolving lifestyle destination, it was essential for us to offer a range of satisfying dining options for Abu Dhabi’s residents and visitors and we are so glad we can bring these eateries to Abu Dhabi for the first time.”

“This will be our first Surf Café in Abu Dhabi and our second brand in the UAE is now open in The Mall at WTCAD. We are known for our laid-back atmosphere, high quality and hand-crafted healthy, yet diverse dishes from around the world, and so we look forward to bringing the best of The Surf Café to the capital.’ Claudio Leenders, Founder/ Managing Director Surf Café.

Commenting, Shafeena Yusuff Ali, CEO of Tablez Food Company, said: “We are proud to launch both Sugar Factory and Pancake House at The Mall at WTCAD, bringing them to Abu Dhabi for the first time. As both brands offer the best of American hospitality and dining we are sure they are going to be a big hit with our new customers.”

In recent years, The Mall at WTCAD, with the addition of new unique eateries including The Hub, which offers 5 sensational licensed restaurants, has become a popular dining destination with both Abu Dhabi residents and tourists alike.  Now with The Surf Café, Sugar Factory and Pancake House opening, this brings the total number of F&B outlets to 45, ensuring that The Mall at WTCAD provides its customers with a huge range of dining options, from fast food joints to casual dining to gourmet cuisine, so that visitors can enjoy and eat together, whatever the budget.